Itel was a late comer in Vietnam telecom playground. In order to win instantly, its “value-for-money” proposition certaintly helped a good deal in terms of new user acquisition. 2 million subscriptions had been gain. Yet, it’s time to simultaneously pay the attention to brand building with super clear brand differentiation & association as well as WOW Itel brand experience, for that, it could help Itel to not only retain the momentum but also increase LTV in the long run.

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Retain the Momentum

iTel - Humour with a Twist

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Humour with a Twist

Creative & Content

Content Production

Social Media

Application

Media

Campaign Ideation

The revamp had helped the brand to retain the momentum of fast-pace user acquisition, at the same time, differentiated and engaged with GenZ a lot more by thorough understanding their lifestyle and technology behaviors. A lot of brand building efforts together with next level Itel brand experience, especially on digital & social platform, were expected to come this year. Let’s wait!

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Continuing to Serve GenZ

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Reviewing the brand concept when it was born, we sharpened the brand platform as “humor with a twist, authentic & comical” that aimed directly to GenZ new lifestyle. A thematic campaign “Rẻ mà max sướng” was launch, centered around the new creation of the comical iTel mascot and social-based brand assets. The initiative was followed up with the launch of Itel loyalty application. The UI/UX design had to stayed consistent with the guided brand platform while delivered a seamless Itel brand experience for the tech-savvy GenZ.

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Retain the Momentum

"Rẻ mà max sướng" & the Mascot

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Can’t get enough?
Here are some related works for you!

Humour with a Twist

Retain the Momentum

"Rẻ mà max sướng" & the Mascot

Continuing to Serve GenZ

Can’t get enough?Here are some related works for you!

H
u
m
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u
r

w
i
t
h

a

T
w
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C
o
n
t
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u
i
n
g

t
o

S
e
r
v
e

G
e
n
Z

Can’t get enough?
Here are some related works for you!