Humour with a Twist
Campaign nameiTel - Humour with a TwistBrandiTelSolutionCreative & Content, Content Production, Social Media, Application, Media, Campaign Ideation
Retain the Momentum
Itel was a late comer in Vietnam telecom playground. In order to win instantly, its “value-for-money” proposition certaintly helped a good deal in terms of new user acquisition. 2 million subscriptions had been gain. Yet, it’s time to simultaneously pay the attention to brand building with super clear brand differentiation & association as well as WOW Itel brand experience, for that, it could help Itel to not only retain the momentum but also increase LTV in the long run.
"Rẻ mà max sướng" & the Mascot
Reviewing the brand concept when it was born, we sharpened the brand platform as “humor with a twist, authentic & comical” that aimed directly to GenZ new lifestyle. A thematic campaign “Rẻ mà max sướng” was launch, centered around the new creation of the comical iTel mascot and social-based brand assets. The initiative was followed up with the launch of Itel loyalty application. The UI/UX design had to stayed consistent with the guided brand platform while delivered a seamless Itel brand experience for the tech-savvy GenZ.
Continuing to Serve GenZ
The revamp had helped the brand to retain the momentum of fast-pace user acquisition, at the same time, differentiated and engaged with GenZ a lot more by thorough understanding their lifestyle and technology behaviors. A lot of brand building efforts together with next level Itel brand experience, especially on digital & social platform, were expected to come this year. Let’s wait!
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